Maurice's Jewelers · Est. 1935
Ninety Years of Craft.
One Digital Renaissance.
How a family-owned Miami jeweler traded paper appraisals and spreadsheet inventory for a complete digital operating system — storefront, atelier, appraisal engine, and AI advisor, all in one.
Chapter I
The Glow-Up
Before — Analog
Spreadsheet Inventory
3,700+ products tracked by hand in Excel exports — no way to see what was sold out, discontinued, or made-to-order.
Paper Appraisals
Gold buying, trade-ins, and valuations handled with a calculator, a ledger, and a phone call back 'sometime this week'.
Walk-In Only Service
Custom design, ring sizing, and heirloom documentation only happened in person, on the showroom floor.
After — Alive
A Living Digital Atelier
Three switchable showrooms, 3D ring viewers, a diamond finder, virtual try-on, and a design lab — mobile-first and fully live.
AI-Powered Operations
ARIA, the inventory advisor, reads the full catalog and tells the owner exactly what to restock, archive, or untrack.
Instant Self-Service
Live spot-price gold estimates, trade-in requests with photo analysis, heirloom passports, and appointment booking — 24/7.
1935
Family jewelers since
3,700+
Products digitized & analyzed
14
Secured business entities
24/7
Self-service appraisals & booking
Chapter II
The Journey
01
The Foundation
The full Shopify catalog — products, collections, customers, and orders — migrated into a secured Base44 database with row-level protection on every record, so customers only ever see their own data.
02
Three Showrooms, One Store
Instead of one look, we built three: the ivory warmth of the Classic Salon, the editorial precision of the Modern Gallery, and the after-hours opulence of the Elite Reserve — each with its own palette, typography, and motion language.
03
The Craft, Digitized
A 360° Atelier ring viewer, a 40× branded loupe, a physically-rendered Gemstone Vault, a multi-step Design Lab, virtual try-on with real-world scaling, and the cinematic Lumière care ritual in full 3D.
04
The Business Engine
Live spot-price gold estimates, trade-in intake with instant valuations, an admin melt valuator, the Heirloom Registry with printable passports and provenance chapters — the owner's daily paperwork, automated.
05
The Intelligence Layer
ARIA, an AI inventory advisor, ingests the entire 3,700-product catalog and categorizes every zero-stock item: restock it, archive it, or stop tracking it — turning hours of spreadsheet triage into a conversation.
Chapter III
The Automations
Not features for a demo — working systems that shoulder the owner's daily load.
The Instant Appraisal Pipeline
What used to be a call-back 'sometime this week' now takes eleven seconds — and every inquiry becomes a captured lead.
See it liveARIA — The AI Inventory Advisor
Hours of spreadsheet triage across 3,700 products becomes a conversation with an advisor who shows its reasoning.
The dashboardThe Heirloom Registry
Paper appraisal books become living documents that keep customers returning for decades — literally.
Explore the registryChapter IV
The Experience Layer
Six signature rooms, each one live today. Step inside — nothing here is a mockup.
Chapter V
The Mark
A brand is only as strong as its name. This platform serves as the live, in-commerce home of the house marks — used daily in connection with Maurice's Jewelers' online retail services.
GET YOUR PIECES AT MAURICE'S™
The house invitation — used as the closing call-to-action across the storefront and in brand communications.
Homepage · Footer · Campaigns
PIECES AT MAURICE'S™
The standalone retail mark — the name of the branded shopping experience itself, used in connection with online jewelry retail services.
Brand signature · Footer · Collections
The Thesis
A local business doesn't need a website.
It needs an unfair advantage.
Everything in this story is live right now — the showrooms, the appraisal engine, the AI advisor, the registry. Built on Base44, for a real family business, with ninety years of trust to honor.